Amitabh Bachchan terminates contract with pan masala brand

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This comes after he was requested to withdraw himself from an advertising campaign by a national anti-tobacco organization that promoted pan masala, saying it would prevent youth from becoming addicted to tobacco.

New Delhi: Amitabh Bachchan through a blog post announced the cancellation of the contract with the pan masala brand – ‘Kamala Pasand’. The post stated that the actors were unaware of the nature of the advertisement; They did not know that the advertisement of pan masala came under surrogate advertisement. The advertisement aired for a few days and after it was cancelled, Bachchan returned the contract money.

This comes after he was requested to withdraw himself from an advertising campaign by a national anti-tobacco organization that promoted pan masala, saying it would prevent youth from becoming addicted to tobacco.

An official statement was issued, stating that Bachchan has distanced himself from the brand. “Kamala Pasand… A few days after the advertisement aired, Mr. Bachchan contacted the brand and walked out of it last week. Upon checking this sudden move – it was learned that Mr. Bachchan was associated with the brand when Not knowing that this surrogate falls under advertising, Mr Bachchan has terminated the contract with the brand, has written to him for its termination and has returned the money received for promotion,” the statement said.

The Code for Self-Regulation of Advertising Materials in India by ASCI (Advertising Standards Council of India) outlines harmful conditions (in advertising) including “personifications for products from the field of sports and entertainment which are required by law to Requires health. Warnings like “….. injurious to health” in their advertisement or packaging.

First published:October 12, 2021, 12:59 pm

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