Big break! Musk-era ‘official’ Twitter hashtag starts appearing on verified accounts, PM Modi gets one


On prominent Twitter accounts of news sources and public figures in India, Twitter has started displaying a new badge with the word “Official”. Prime Minister Narendra Modi has also received a tick. For now, the previous “blue check” badge is still displayed, indicating that an account has been verified.

Twitter recently caused outrage by changing the meaning of its famous blue marks: instead of indicating that Twitter has verified that an account belongs to a notable institution or individual, they are now given to everyone who subscribes to Twitter Blue, the company’s payment offer.

Elon Musk, Twitter’s new CEO, announced the reuse of the blue tick and increased the price of Twitter Blue to $8 (roughly Rs. 650) per month, after initially suggesting that the privilege should cost $20. (approximately Rs. 1,630).

Musk has also stated that he plans to expand Twitter Blue to several countries, including India, by the end of November, and that prices will be adjusted according to purchasing power parity.

Twitter Blue subscribers will also get priority in search results, reply threads, and trending topic lists. This will amplify paid voices, which Musk hopes will drive adoption of the premium subscription service.

Critics were quick to point out that this undermines the purpose of account verification by allowing anyone who pays for Twitter Blue to appear as a verified account.

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