Centre declares Chacha Chaudhary as the mascot of ‘Namami Gange’ Programme

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The centre has declared Indian comic book character Chacha Chaudhary as the mascot of the government’s Namami Gange Programme with an aim of bringing behavioural change among children towards the Ganga and other rivers.

New Delhi: The centre  has declared Indian comic book character Chacha Chaudhary as the mascot of the government’s Namami Gange Programme with an aim of bringing behavioural change among children towards the Ganga and other rivers.

The Ministry of Jal Shakti informed that the National Mission for Clean Ganga (NMCG) has also tied up with Diamond Toons to develop and distribute comics, e-comics and animated videos. 

Union Minister of Jal Shakti Gajendra Singh Shekhawat announced the appointment of Chacha Chaudhary as the mascot for the programme on Friday. “Who does not know Chacha Chaudhary in India! A cartoon character whose brain runs faster than a computer. Now Chacha Chaudhary will be seen as the mascot of Namami Gange. This is a practical effort to especially connect children with the campaign of river cleanliness,” said Gajendra Singh Shekhawat.

The popular comic book character Chacha Chaudhary was created by cartoonist Pran Kumar Sharma in 1971. The comic sold over 10 million copies across several Indian languages and was later adapted into a television series as well.

first published:Oct. 2, 2021, 11:57 a.m.

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