Dr. Yogesh Lakhani’s association with IIFA dates back to the time of the establishment of IIFA, i.e. more than two decades ago. Every 10 years when IIFA unveils a new trophy, it also congratulates Mr. Lakani for his contribution to making IIFA a huge success. Lakhani said, “The first time I was congratulated by IIFA I was awarded the trophy by Amitabh Bachchan. It was an amazing day for me, congratulated by the biggest icon of the Hindi film industry. I was very humbled and felt very appreciated for this gesture. I have been associated with IIFA since day one and I have given him my full support.”
This time, IIFA congratulated the outside media mogul with a trophy presented to him by Salman Khan, Varun Dhawan and Ananya Pandey. “I cannot thank IIFA enough for this. It was a great feeling to receive this trophy from Salman Bhai. He is my very good friend and I think I can proudly say that I am his dear friend too. I have some great memories with Salman Bhai and whenever we meet we have a friendly banter and he It is very contagious to all around us. It is the jewel of a human being. As for Varun Dhawan and Ananya Pandey, I have been in this business since 1987 and literally saw these two kids grow up in front of me, receiving such appreciation from them also meant a lot.”
Dr. Yogesh Lakhani has been providing external media solutions to the film industry for over 3 decades. Bright started in 1987 and while he was going through some tough days during his childhood and growing years, he trusted his instincts to get ahead and grew heaps and boundaries to make sure his outdoor advertising agency reached new heights. Bright Outdoors Media Pvt. Since its inception, it has worked on projects for more than 90% of all stars in Zeina City. Be all three Khans, Salman, Shahrukh and Amir, Deepika-Ranveer, Hrithik Roshan, Katrina Kaif, Shahid, Arjun, Ranbir Kapoor, Akshay Kumar, Ayushman Khurrana and many more, named the stars and Bright contributed to their promotions in one way or another.