Garena has announced a partnership with global icon Justin Bieber as part of Free Fire’s 5th anniversary celebrations. According to Garena, the festivities include the return of players’ favorite themed content, exclusive rewards and gifts, and a series of collaborative events and activities, both in-game and beyond. Also Read – Free Fire Max Introduces a New Character Based on a Popular Singer
“I am thrilled to partner with Garena Free Fire to have this opportunity to entertain my fans around the world,” said Justin Bieber. “This collaboration with Free Fire has allowed us to explore different dimensions where we can bring my music into games and I can’t wait for everyone to enjoy what we’ve been working hard on behind the scenes.” Also read – Check out the top 5 most downloaded mobile games
Free Fire’s in-game performance with Justin Bieber
Free Fire will host its first-ever in-game performance on August 27, with Justin Bieber set to drop an exclusive track as part of the 5th anniversary celebrations. Players will be able to use an interactive setup, track custom emotes, participate in mini-games, and potentially even play as Justin Bieber’s avatar on stage. More details will be released over the coming weeks. Also Read – New State Mobile Players Will Be Able To Play A New In-Game Game: Here’s How
“The tremendous support we have received from our global community of fans and gamers over the years has made Free Fire what it is today and this celebration is for them,” said Harold Teo, Producer of Free Fire, Garena. “We are thrilled and honored to partner with a global icon such as Justin Bieber, whose influence in fashion and music has undoubtedly inspired many around the world, including our Free Fire community which expresses its own creativity by fighting in style. Free Fire’s 5th anniversary celebrations will be our biggest yet and I’m sure the list of events we have planned will delight our fans and players.
“Consumers are looking for immersive experiences that converge their passions in a unique, yet organic way,” said Rachel Schlegel, account director at UTA Esports, whose team brokered the deal between Bieber and the marketing client of the agency, Garena. “The integrations aren’t new, but the breadth of unique in-game opportunities with a world-renowned artist is what makes this partnership so dynamic.”
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