Global app spending hit $65 billion in the first half of 2022


Global consumer spending reached $65 billion on Apple’s App Store and Google Play combined in the first half of 2022. That’s about 1% higher year-over-year than the $64.4 billion dollars generated by the two stores during the same period in 2021, Sensor Tower reports. Also Read – Apple Co-Founder Steve Jobs To Receive Medal Of Freedom Posthumously On July 7: Check Details

While spending continues to increase, momentum has slowed due to normalization after the supercharged growth seen at the height of the pandemic as well as the economic slowdown seen globally. These factors drove the Y/Y growth in the first half of 2022, following the 24.8% growth in the first half of 2021 of nearly 24 percentage points. Also Read – iPhone Tips: How to Lock Apps on iPhone with Passcode

Apple’s App Store generated approximately $43.7 billion in in-app purchases, subscriptions and premium apps and games in the first half of this year, up 5.6% year-on-year annual compared to $41.4 billion. Conversely, Google’s market saw spending decline 7.4% year-on-year, generating $21.3 billion from $23 billion in 1H21. Read also – Apple M2 MacBook Air will be available from July 15, pre-orders will start in early July

This is a reversal of roles from the first half of 2021, when Google Play saw greater Y/Y growth. Global consumer spending on the store grew 30% in HY21 compared to the same period in 2020, while the App Store saw 22.1% growth.

TikTok retained its place as the world’s top-grossing offline app on the App Store and Google Play, including Douyin on iOS in China. In the first half of the year, consumers spent $1.7 billion on the app, up 85% from $920.7 million a year earlier. TikTok has now reached approximately $5.5 billion in total lifetime revenue.

YouTube held steady as the second-highest-grossing non-gaming app with an estimated consumer spend of $693.6 million. Its Alphabet wallet cousin, Google One, ranked third with nearly $614 million. Tinder and Disney’s streaming platform Disney+ round out the top five at #4 and #5, respectively.

Although consumer spending continued to climb every year in 1H22, app adoption cooled off the astronomical growth seen previously. In the first half, there were 71.2 billion installs from the App Store and Google Play, down 1.5% from 72.3 billion in 1H21.

Both markets saw year-over-year declines, with Apple’s store seeing a larger decline. Apple’s App Store saw 15.9 billion downloads globally, down 2.5% year-on-year from 16.3 billion in 1H21.

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