Instagram plans to turn every video post into a reel

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Instagram is testing a change to its platform that would turn every video posted on the photo and video sharing platform into a reel. The change is currently being tested with a select group of users around the world and is part of the company’s broader plans to simplify the overall video experience on the platform. Also Read – US FCC Commissioner Wants Apple and Google to Remove TikTok from App Stores

The company also confirmed this change in a statement to TechCrunch. “We are testing this feature as part of our efforts to simplify and improve the video experience on Instagram,” a Meta spokesperson told the publication. Also Read – Instagram Tricks: How to Download Instagram Reels on Your PC, Smartphone

According to a screenshot shared by Matt Navarra, Instagram users who have a public profile receive an in-app message that their “video posts are being shared as reels.” The message also states that if your account is public, anyone can discover your video and use your original audio to create a reel. Other than that, the post says that once you share a reel, anyone can create a remix with your reel and upload it as part of their remix. However, this feature can be disabled from Instagram settings or in each reel. Also Read – Facebook Revamps Groups, Introduces Chat Channels, Audio Channels and More

In case of private accounts, the reel will only be shared with users’ followers.

This change, as mentioned earlier, appears to be part of Instagram’s plans to simplify the overall experience on its platform and bring the focus back to the feature that works for it. Notably, Meta earlier this year said that reels accounted for more than 20% of the time users spend on Instagram. The move is also likely to help the company better compete with TikTok.

As for availability, it remains to be seen if and when Instagram will roll out this change to a wider audience. And if Instagram decides to roll out this feature to all of its users, it would jeopardize the fate of some of the other features available on the platform, including horizontal videos and the ability to share videos up to 60 minutes in length. (for creators).

That said, Instagram head Adam Mosseri in a post last year said Instagram is no longer “just a photo-sharing app.” In the same post, he had said that the company would focus on videos in 2022. So the move to reels may have been part of the plan all along.




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