The details of who bid what are yet to come but the value for per match TV, and digital rights value have surpassed Rs 100 crore mark. The process has been divided into a total of four packages (A, B, C and D). Package A is exclusive for TV (broadcast) for the Indian subcontinent while package B is for digital-only grouping for the same region.
There are four specific packages in which e-auction is being conducted or 74 games per season for a five-year period with a provision of increasing the number of matches to 94 in the final two years. Package C is for 18 selected games in each season for digital space. In Package D, all games will be for combined TV and digital rights for overseas markets.
All bidders are making separate bids for each package. Bidders for Package A must have a net worth of Rs 1000 crore; it is Rs 500 crore for those bidding for other packages. This year, global giants like Zee Entertainment Enterprises Limited (ZEEL), Reliance-Viacom 18, Disney Star Network and Sony Network are in the fray to grab the rights to the event.
first published:June 12, 2022, 5:12 p.m.
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