Iran bans women from appearing in ads after controversial ad for ice cream

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New Delhi: In order to enforce the rules of chastity and hijab in the country, Iran’s Ministry of Culture and Islamic Guidance banned women from participating in advertisements.

The ministry, according to Radio Free Europe, sent a letter to advertising agencies informing them that women are no longer allowed to appear in any kind of advertisements or commercials. The directive was issued shortly after a divisive commercial depicting a woman in a loose-fitting headscarf suggestively biting into a Magnum ice cream, sparking anger and turmoil among conservative Islamic officials in Iran.

The video angered Iranian Islamists, who demanded the prosecution of Domino’s ice cream, according to the mirror. Authorities said the ad was deemed “contrary to public morals” and an “insult” to “women’s values”.

The ban was sent to advertising companies in a letter from Iran’s Ministry of Culture and Islamic Guidance, which claimed it complies with decisions of the Supreme Council of Cultural Revolution.

It is also based on a local law that prohibits the “active use” of anyone, including women, men and children. Although this rule has always been in effect, how it is applied varies depending on how rigorous the administration was at the time.

The imposition of the veil in public in Iran, which many women have tried to resist, is the broader problem that provides the backdrop to the entire conflict.

Since the 1979 Islamic Revolution, women in Iran have been required to wear the hijab, but recently, many of them have spoken out against the legislation and joined social media campaigns opposing hijab-enforcement patrols.

Women in Iran have recently taken a stand against imposed dress codes by removing their headscarves in public, risking detention and punishment.





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