Netflix announced its partnership with Microsoft to launch ad-supported subscription plans worldwide. Microsoft has officially become the global advertising business and technology partner. According to Netflix, the company has “offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” Also Read – Upcoming Android and iOS Mobile Games Based on the Popular Netflix Series
Netflix partners with Microsoft for ad-supported plans
In a blog post, Microsoft announced that the company would help Netflix power its first ad-supported offering globally. When this plan launches, users will receive award-winning content on the platform. According to Microsoft’s official statement, “All advertising served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customer information. Also Read – How to Scan Documents on Android: A Step-by-Step Guide
Microsoft CEO Satya Nadella tweeted to announce the partnership. Also read – Microsoft Teams gets multilingual support, chat bubbles and more: see details here
We’re thrilled that Netflix has chosen Microsoft as their ad technology and business partner. We want publishers to have longer-term viable ad monetization platforms, so more people can access the content they love wherever they are. https://t.co/QmPszxJTOf
— Satya Nadella (@satyanadella) July 13, 2022
For the uninitiated, this year Netflix has seen a massive drop in subscribers and revenue. So much so that the company had to lay off 300 employees. To remedy the situation, Netflix hinted in May that it would roll out a cheaper ad-based subscription plan for users. This level should be deployed by the end of this year.
Netflix has remained tight-lipped on the details of this subscription plan. Additionally, the company has also confirmed that it will be rolling out a feature soon where users will be charged for sharing their Netflix account password other than members of their household. This feature is already being tested in some parts of the world and has not yet arrived in India.
The pricing model for this feature is yet to be revealed.
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