No statement issued after facing backlash from South Indian tech community


Nothing launched its first smartphone in India, Nothing Phone (1) at the starting price of Rs 32,999. had resulted in “#boycottnothing” and “DearNothing” on Twitter. Nothing has now responded to the allegations with a statement explaining the brand’s view on the matter. Also Read – Twitter Says It Doesn’t Plan To Lay Off Many Employees But Restructuring Is Underway

Trending #BoycottNothing, #DearNothing on Twitter: What Exactly Happened

The #BoycottNothing, #DearNothing trends were sparked when YouTube channel Prasadtechintelugu posted a video after the launch of Nothing Phone (1), where he jokingly stated that the brand didn’t give away review units. He mentions that the other publications have already received them. This caught fire in no time and the South Indian tech community openly criticized the brand for not giving review units to South Indian creators. Read also – Nothing Phone 1 in pictures: check if the wait and the price are worth it

In the video, the YouTuber unboxed a fake box of Nothing Phone (1) which had a (fake) letter that read, “”Hi Prasad, this device is not for South Indians. Thank you.” It was meant to be a prank, but it led to thousands of tweets disparaging the company.

Later, the YouTuber clarified the situation via YouTube Shorts and took down said video.

The original video has since been taken down, with its creator posting a clarification via YouTube Shorts.

To that, Nothing has now responded to the allegations with a statement. Nothing’s VP and GM Manu Sharma shared a statement explaining that the brand plans to ship devices in a phased manner. “As part of the rollout, many content creators, including regional language journalists, received the units,” he said.

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