Sanitizing Products÷ Manufacturing Advancement In Market
As the economy of all the countries in the world has got a hard blow due to the enormous arrival of the corona pandemic, here we go.. to see how the dynamic of the market has changed, as Comparing from the situation over the last 40 years to the current situation.
We all know that the economy of every country depends much on the marketing system to generate revenues in order to run the country. Coming to the manufacturing of products in the market, it has been seen that there is a remarkable rise in the demand of sanitizing products all over the world.
The stock of the market dropped drastically and the manufacturing products went out of stalk. As per the current situation, the demand for the Sanitizing products is at heights as that’s the only way to keep oneself safe from the lethal disease.
But this was not the case from the very beginning. It’s due to the pandemic that people have undergone the vitality of sanitation and the sanitizing market has got hold of this high position.
History in Market
Sanitization has been an issue for ages. It has been deeply ingrained in the Indian Society.
From the time of Mahatma Gandhi to date, this issue has been at its peak.
Negligence of people
->From hygiene in Champaran to the Swachh Bharat Abhiyaan and all the other initiatives for cleanliness drive taken by the Government and the Advertising Media, it has been evident how much our country has lagged in it.
->During that era, neither sanitization held much importance nor the sanitizing products did. This was evidently due to lack of Awareness and also lack of Necessity.
->Especially, most of the rural population which forms the bulk of the society were illiterate, ignorant and superstitious. They paid no heed to the importance of sanitation. These were but purely psychological reasons without any concrete benefit.
Rise in Awareness among people-
->Now, as the whole world has fallen into the deadly trap of Coronavirus, everyone has understood the gravity of the threatening situation.
->Due to high mortality rate all over the world, even people from the lower strata of society have understood the severity of the problem and broadened their mindset by following the rules and measures taken by the Government for the prevention of the spread of the disease.
->Also people belonging to the economically weaker section of the society have put forth their holy support to the Government in fighting against the pandemic by following the proper Sanitation Methodology.
Current Market Situation
- •In the past 40 years, the sale and manufacturing of the Sanitizing products have not undergone any phenomenal change.
- •Since Coronavirus is having a major impact in the disinfectant industry, the increasing demand for sanitizers and disinfectants (as a preventive measure against the pandemic) has resulted in changing the dynamic of the market.
- •With the uprising issue, the demand for the sanitizing products have reached peak and have broken all the records of history.
- •And as analyzed and inspected by the marketing officials (in the below graph) , the demand would rapidly increase in the upcoming years.
It is said that “Precaution is better than cure”. This was the very formula applied by our Government in order to conquer the pandemic. Many lockdowns have been imposed by the Government to control the spread of the disease.
Although this method greatly helped the motive, the manufacturing products ran out of stalk. Because of the lockdown, unavailability of resources, and contact terror, all the products are flying off the racks as they are being stockpiled.
In order to overcome this hazardous issue, the manufacturers have started production in large quantities to
Would be “Demand”:-
This exponential demand will not decay with the passage of time, instead, the market will face a steady demand even when the impact of COVID-19 has reduced. This is an era of the highest demand for Sanitizing Products.
Lastly, Sanitizing Products have reached the top of the esteemed desire and necessity. This has also elevated the call for the Marketing Department of Sanitizing Products to meet the requirements. All this leads to the Advancement in the manufacture of the Sanitizing Products.