A Tour to Know Ten Years History of Google Algorithm Update!!

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A Tour to Know Ten Years History of Google Algorithm Update!! 

 

Google Algorithm updates bring the major changes in the search results. If the update is big, then it affects the search results in a significant way. Also, digital marketers have to make big changes to their websites to match search engine update. Google doesn’t make big changes more often, but now its frequency of changes has been increased in the past few years. There are big changes have been seen in the past few years in the Google way of updating its algorithm. This Blog covers Previous Ten Years History of Google Updates.

 

Due to technology advancement and innovation in the digital marketing field, Google just wants to provide the best user experience. It wants to be the king in its domain. As everyone can see that it is the first largest search engine in the world. This has been possible just because it offers the extremely wonderful and relevant results to the search query of users.

 

According to reports of some well-known organizations, there are almost 3234 updates Google algorithm has been observed in 2018. That is a big number of changes that obviously affects search results. Additionally, all these changes impact the ranking of websites in a great manner. Due to these changes, some websites come instantly on the top rank in the search engine result pages and some went down. The major aim of this search engine is just to ensure better customer search experience.

 

Today here we would talk about those changes in the Google algorithm that have done in the past 19 years. Just have the look at all the prime changes Google has made in past years and how it makes the search better for the customers. Also, we would discuss the benefits of these huge updates. Let’s dig deep and cover all the major updates from the year 2019 to 2010.

 

Google Algorithm 2019 updates-History Till Now

 

13 Feb 2019(valentine’s Day update)

 

After this update, some positive changes have been reported in the ranking by the industry chatter and algorithm trackers. It was the unconfirmed update by Google.

 

Purpose of this update

 

Google’s main purpose to release this update was just to identify the best pages for solving a user’s issue. The prime focus of this algorithm update was on the relevance of the webpage not on the quality.

 

Factors affected by Valentine’s day update

There was little consensus on this update that had been seen by the web community. This Google update didn’t get too much attention from digital marketers because changes are small.

 

12 March 2019(Core update a.k.a Florida 2)

This update was special and confirmed via Twitter. This is one of the important updates of the year called the global broad core algorithm update.

 

Purpose of this update

In this update, Google didn’t target any particular signal or niche. That’s why it is called the broad core update. The main focus of this update was to target the low page quality and focus on relevance factors. This update was done to boost the overall Google algorithm understanding for better search WebPages and queries.

 

Factors affected by this update

 

There was nothing much that is affected by this update. The only focus of this update was on building great quality content.

 

2 June 2019(Core update)

 

It was confirmed on June 3 that Google has released a new broad core algorithm update that would be live several data centers. This was announced by Google that there is not specific to fix regarding this update because it encompasses several factors. See more..

To know more visit here

 

Purpose of this update

It was mentioned in the official guidance of Google that there is nothing to fix. Google broad core updates the main purpose just to pay attention to the relevance and quality to web pages. It was helpful to consider what’s more relevant about the site that aids in getting ranking.

 

Factors affected by this update

 

It also didn’t affect as such special factor but the main motto of this Google algorithm update was to give attention into the relevancy of the content and web page from the point of view of the users.

 

24 Sep 2019 (Broad Core Algorithm Update)

 

This update was almost the same as the other recent Google updates.

 

Purpose of this update

 

The purpose of this update was also not to target any specific areas but it was just released for improving overall Google’s systems.

 

Factors affected by this update

 

Due to this Broad Core Algorithm Update, there are ups and downs that were observed in the ranking of several websites. 

 

25 Oct 2019 BERT Update

 

These Google updates were considered one of the biggest updates in the last 5 years. BERT stands for the bidirectional encoder representations from transformers.

 

Purpose of this update

 

The primary purpose of this updates what to enhance the ability of Google to understand search queries in a better manner. This update was understood by Google to the people by providing different kinds of examples. This is the most popular update of this year. And, it brings so many changes in the websites.

 

Factors affected by this update

 

Google BERT update mainly affected the featured snippets and search rankings.

 

To Know Google Core Update November 2019 Click here

 

Google Algorithm update of 2018

 

There were so many updates come in the year 2018. Some of them got immense popularity and brought the storm in the field of digital marketing. Let’s have the look at some of the famous updates made by Google that year.

 

9 March 2018 Broad Core Algorithm Update

 

Broad Core Algorithm Update was mainly released by Google for the benefit of the web pages that were under-rewarded. Also, during the release of this algorithm update, it was advised to the people for building great content. Know more

 

Purpose of this update

 

There were no changes implemented at that time to the websites because no particular changes were mentioned in this update.

 

Factors affecting by this update 

 

This update didn’t affect any factor of the websites but the main focus was on building great content.

 

 

10 Jan 2017(Intrusive interstitials update)

 

This update was announced on 23 august 2016 and it was mainly released to target intrusive interstitials and pop-ups. It hurt the search experience on smartphones. The impact of this Google algorithm was minimal. 

 

Purpose of this update 

 

Google mainly focused on the pages that offer a poor experience to the users. In addition, this search engine also focused on the pages where above the fold content look like an interstitial. 

 

Factors affecting by it

 

It mainly devalued pages with intrusive pop-ups.

 

 

1 Feb 2017(February 1 update)

 

It was a minor Google updated that impact the private blog networks and spammy links. 

 

Purpose of this update

 

This update was released just to prevent the spammy link building and target the private blog networks.

 

Factors affecting by it

 

Although not too much effects were seen by this special update but it helps in discounting the illegal links. 

 

 

7 Feb, 2017(Feb 7 update)

 

This update brought massive changes in the ranking of so many websites. And, it mainly brought some high-quality content websites on the top rank. 

 

Purpose of this update

 

The main purpose of this update was just to encourage the best websites and make them visible on the high rank.

 

Factors affected by this website

 

This brought huge changes in the ranking of the website with good or bad quality. Those have high-value content but were underestimated jumped to the highest order ranking and others went down with the lower-quality content.

 

 

7 March 2017(Fred)

 

This is one of the biggest Google algorithm updates of 2017. It is an ideal website that impacted so many sites and Fred was a very popular update of that time. The main focus of this update was just to target the low-value content.

 

Purpose of Fred update

 

Fred was not actually an algorithm. It was a catchall name that was to a quality-related algorithm update. Fred targets those websites whose content is not identified by Google. 

 

Factors that affected by it

 

Fred left a large impact on the websites that had down quality content which were not recognized by the search engine itself.

 

 

17 May 2017(Quality update)

 

This was a crucial Google update that brought a huge variation in the ranking of the website. During this update, there is so many SERP volatility was observed by the SEO tracking tool. 

 

Purpose of this update

 

The main purpose of the quality update was to impact the websites that have UX issues, down-quality content, Deceptive advertising and aggressive advertising. 

 

Factors affected by it

 

Websites that had issues such as low-quality content, aggressive advertising, UX issues and others were highly impacted by the quality update algorithm of Google.

 

 

25 June 2017(June update)

 

On the time of this update, there were fluctuations for the pages ranking in 6 to 10 position have been observed. 

 

Purpose of this update:

 

There was no confirmation of this update by Google but a massive fluctuation has been observed in the ranking from 6 to 10 seen. It hit the ranking of all kinds of websites from fitness, health, retail, travel and others.

 

Factors affected by this update

 

It was seen that it hardly affected the beverage and goods industries related to website ranking.

 

 

9 July 2017(Quality update)

 

This was another unconfirmed Google quality update that brought minor volatility. 

 

Purpose of this Update

 

The focus of Google via this update was only on improving the quality of the content and website just to provide the best user experience.

 

Factors affected by it

 

Quality update Google algorithm did not affect any particular niche but some SEO ranking tools observed little volatility changes in the ranking of several websites.

 

 

19 August 2017(Quality update)

 

This was another quality update that affected the SEO ranking by considering so many factors of a website such as thin content, aggressive advertising, bad user experience elements, and so many others.

 

Purpose of Quality update

 

The quality update was mainly released just to give focus to improve the overall user experience. It makes website owners feel how important it is for a website to offer a good user experience. 

 

Factors affected by it

 

It affects mainly the low-quality content and aggressive ads.

 

 

8 Sep 2017(Fall Flux)

 

Fall flux is still an unconfirmed Google update. It impacts the ranking of various websites.

 

Purpose of this update

 

Fall flux algorithm update was the update that detects various Google changes impacting traffic. In addition, it also gives attention to the search visibility of the website.

 

Factors affected by it

 

This update showed the fluctuations and volatility in the ranking of the websites.

 

 

12 Dec 2017(Maccabees update)

 

Maccabees’ updates showed so many minor changes in the core algorithm. 

 

Purpose of this Algorithm

 

With this update, most volatility for websites was observed between 12 and 14 December. It improved the off-page and on-page signals.

 

Factors affected by it

 

This update also didn’t affect any particular feature of the website. 

 

 

11 Jan2016 (Panda Core Algorithm Incorporation)

 

It is one of the famous Google algorithm update. This update is called the panda core algorithm incorporation update. It is incorporated as core ranking signals.

 

Purpose of this update

 

Panda is the official name of this algorithm update that the main focus was to reduce the prevalence of low-quality content. In addition, it also rewarded the content that was unique and compelling. 

 

Factors affect this update

 

 It affected the websites that have thin content and affect ranking. 

 

 

12 May 2016 Mobile-Friendly Update (#2)

 

This was the first Google’s mobile-friendly update and mainly used for increasing the effect of the ranking signal. 

 

Purpose of this update

 

The primary purpose of this update was to improve the search ranking on mobile devices. This update impact was applied on the individual pages, not on the entire website. 

 

Factors affected by this update

 

This update mainly impacted the mobile-friendly update. Its impact was higher than Panda and Penguin.

 

 

1 June 2016 Quality Update 

 

This Google algorithm update was a content-related quality update. 

 

Purpose of this update 

 

The primary purpose of this update was content update and search ranking volatility. 

Factor affecting of this update

This update mainly affected the website that has thin content. 

 

 

23 September 2016 (Penguin Update 4.0 & Core Algorithm Integration)

 

 The final update to Penguin algo was seen that it is integrated into the core algorithm. This update was done to evaluate sites and their links in real-time. 

 

Purpose of this update

 

The main purpose of the Penguin Update 4.0 & Core Algorithm Integration was to devalued links. In addition, its prime motive was not downgrading the rankings of the webpages.

 

Factor affecting by this update

 

Factors that are affected by this update were only links that are not good enough from the users’ point of view.

 

 

10 Nov 2016 (Unnamed Update)

 

That time search industry chatter indicated some kind of the unconfirmed Google update. There was no proper announcement by Google but SEO tracking tools showed that there were little changes that happened to the websites ranking on November 10.

 

 

21 April 2015 (Mobile-Friendly Update)

 

This update is an algorithm known as the Mobilegeddon. The main focus of this update was to reward mobile-friendly websites.

 

Purpose of this update

 

This update prime motto was just to provide better results to the users on mobile devices. It was basically a Google algorithm update that’s prime focus was to reward the mobile-friendly website.

 

Factors affected by this algorithm

 

This was the Google algorithm update that affects all languages globally. Its impact was seen across the globe and SEO experts called it one of the important algorithm update.

 

 

3 May 2015 (Quality Update)

Quality Update was a confirmed update to the core ranking algorithm of Google. In this algorithm update, Google mainly assessed quality signals.

 

Purpose of this update

 

Quality Update was mainly designed to devalue the website that has content quality issues. In addition, this update impacted those websites’ ranking where so many ads are running.

 

Factors affected by this update

 

It decreased the ranking of those websites where so many ads were running. In addition, those websites with poor quality content went down in the ranking after this update.

 

 

17 July 2015 (Panda Update 4.2 (#28))

 

Panda Update 4.2 (#28) took months to roll out. It was announced by the Google months before but implement after the months.

 

Purpose of this update

 

The prime purpose of this update was just to provide a better user experience. This update was unclear how substantial the impact was because of its slow rollout nature. Finally, it was confirmed as the Panda update.

 

Factors affected by this update

 

This update impacted 2 to 3% of the English queries.

 

 

26 October 2015 (RankBrain)

 

This update has been in testing since the date it was announced. RankBrain was basically introduced just to offer the best answer to a searcher’s query by Google.

 

Purpose of this update

 

RankBrain is a machine-learning algorithm that basically used just to provide the best possible answer to the users’ queries. This update was announced as the 3rd most significant ranking signal.

 

 

6 February 2014 (Page Layout Refresh)

 

Page layout refresh was announced by Google’s Matt Cutts. This was an algorithm for a refresh of the page and was simply rerun by Google in its index.

 

 

16 May 2014 (Payday Loan Update 2.0)

 

Payday Loan Update 2.0 was the next generation of Google’s Payday Loans algorithm.

 

Purpose of this update

 

Payday Loan Update 2.0 aim was just to target spammy websites. And, it lower downed the ranking of those websites which had spammy links and other spammy features.

 

Factor affected by this update

 

Only spammy websites were affected by the Payday Loan Update 2.0.

 

 

20 May, 2014 (Panda Update 4.0 (#26))

 

Panda Update 4.0 (#26) was announced Google and it was a big update to algorithm impacting 7.5% of English queries.

 

 

12 June 2014 (Payday Loan Update 3.0)

 

This update was focused on the spammy queries. It was an important Google algorithm update that gained immense recognition among digital marketers.

 

Purpose of this update

 

Payday Loan Update 3.0 was announced to provide protection from the negative SEO attacks and targeting spammy queries.

 

Factors impact by it

 

By this amazing updates, only SEO attackers impacted those search spammy queries.

 

 

24 July 2014 (Pigeon Update)

 

Pigeon Update of Google is one of the famous updates where it was observed that Google started using more traditional website ranking signals. It was an important local search update that improved Google’s distance parameters. In addition to this, this update also helped to boost the location ranking parameters and influence local search results.

 

 

23 September, 2014 (Panda Update 4.1 (#27))

 

This update was released to add a few more signals to aid Panda to identify down-quality content more effectively. This Panda Update 4.1 (#27) impacted the 3 to 5 % of queries. This was another important algorithm update of the year.

 

 

17 October 2014 (Penguin Update 3.0)

 

Penguin Update 3.0 was the major Google algorithm update that’s purpose was data refresh. This update allowed recovering and emerging of those websites which impacted by the previous updates. It took 3 days to fully roll out from the day it was released. The impact of this site was less than one % of English search queries.

 

 

22 January 2013 (Panda Update (#24))

 

Again Panda Update (#24) was announced by Google. The main motto of this update was data refresh and it affected 1.2 % of English queries.

 

 

14 March, 2013 (Panda Update (#25))

 

Panda Update (#25) was not announced by Google but SEO tracking tools track some changes in the Google algorithm update. It was said that it would be the final updated before fully implemented the Panda data refreshes algorithm. And, after that Panda Update (#25) started rolling out every month after the 10 days that even without any confirmation from search engine.

 

 

22 May 2013 (Penguin Update 2.0)

 

It was the next generation of the Penguin algorithm. Penguin Update 2.0 was a deeper algorithm update. The main purpose of this update was to target the spam link and reward the website with top-level category pages. Penguin Update 2.0 impacted approximately 2.3% of English queries. It was a big update to leave a big impact on the search queries and spam link.

 

 

11 June 2013 (Payday Loan Update)

 

Payday Loan Update was mainly released by Google to target the spammy queries that were associated with shady industries. This update took time to fully roll out. It’s impacted mainly by websites related to payday loans, casinos, debt consolidation, high-interest loans and others. It affected 0.3% English queries.

 

 

26 September 2013 (Hummingbird Update)

 

Hummingbird Update was considered a big overhaul to Google’s core search technology. It was released by Google to better understand and return relevant results to the most complex queries. Voice search was the major introduction of this update and it affects t 90% of searches across the globe. This was a very big algorithm update which was considered a highly important one as well from the point of view of both the search engine and searchers.

 

 

4 October 2013 (Penguin Update 2.1)

 

It was the first and only penguin 2.0 algorithm update. This was the algorithm data refresh. Penguin Update 2.1 impacts 1% of searches.

 

 

18 January, 2012 (Panda Update 3.2 (#10))

 

It was a data refresh of the Panda algorithm update of Google.

 

 

19 January 2012 (Page Layout Update)

 

The main focus of Page Layout Update was to target websites with so many ads above the fold. This update aided a user to scroll down the pages for seeing any actual content. This update impacted less than 1% of websites.

 

27 February 2012 (Venice Update)

 

Venice Update made Google able to begin search results based on the searcher’s IP address as well as the physical location. This update played a wonderful role in making Google understood that whether a query or webpage had relevance or local intent.

 

 

23 March, 2012 (Panda Update 3.4 (#12))

 

Panda Update 3.4 (#12) was announced by Google a Panda refresh. This update impacted 1.6% of queries.

 

19 April, 2012 (Panda Update 3.5 (#13))

 

On this date, Google’s Matt Cutts confirmed that a Panda data refresh would release.

 

24 April 2012 (Penguin Update)

 

This update was just to target those websites which have aggressive webspam such as unnatural linking and keyword stuffing. Penguin Update down ranked the websites that violated Google’s webmaster guidelines. This update impacted 3.1% of English queries. It was a highly important Google algorithm update at that time.

 

 

27 April, 2012 (Panda Update 3.6 (#14))

 

This was confirmed by Google that a refresh of the Panda algorithm would be released on this date.

 

 

26 May 2012 (Penguin Update 1.1)

 

This update impacted less than 0.1% of English searches. Penguin Update 1.1 helped those websites which downgraded by the initial Penguin launch. This algorithm was one of the most important updates of Google.

 

 

8 June 2012 (Panda update 3.7 (#15))

 

This update was announced by Google that impacted less than 1% queries. In addition, it rolled out from the day of the announcement and it was bigger than Panda updates.

 

 

18 September, 2012 (Panda Update 3.9.2 (#19))

 

Panda Update 3.9.2 (#19) was announced by Google and its rollout of a Panda data refresh algorithm update. It impacted less than 0.7% of queries. This algorithm update added, “expect some flux over the next few days” announced by Google.

 

 

27 September, 2012 (Panda Update (#20))

 

Panda Update (#20) took more than a week to rollout. This update impacted 2.4% of search queries.

 

 

28 September 2012 (Exact Match Domain Update)

 

This update mainly focused on the ridding of search engine result pages of spammy domains. EDM stands for an exact match domain that focused on the low-quality exact match domains.

 

 

5 October 2012 (Penguin Update 1.2)

 

Impacted 0.3% of English queries, Penguin Update 1.2 was the second Penguin algorithm data refresh.

 

 

9 October 2012 (Page Layout Update #2)

 

Google’s Matt Cutts announced that page layout algorithm updated and it mainly provided an opportunity to those websites hit by Google algo rollout. This update helped websites to potentially recover from the previous updates.

 

 

5 November 2012 (Panda Update (#21))

 

Impacted ~0.4% of global queries, this was another important Panda data fresh. 

 

 

21 December, 2012 (Panda Update (#23))

 

 

This update was announced by Google and it was a Panda data refresh which impacted approximately 1.3% of English queries.

 

 

23 February 2011 (Panda Update)

Impacted 12% queries, this Panda Update was an important Google algorithm that shocked the SEO industry. This algorithm update impacted the content farm. First, there was no name given to this update but after that, it named as the Panda update.

 

 

28 September, 2011 (Panda Update 2.5 (#7))

 

Google’s Matt Cutts announced that some Panda-related flux in the next few weeks would launch.

 

 

3 November 2011 (Freshness Update)

 

The main focus of this update was to alter the ranking for delivering better search results. Freshness Update was a big update of that time which impacted 35% of searches. In addition, it’s was a good update that provided relevant results related to the hot topics, recurring and current events.

 

 

28 April 2010 (MayDay Update)

 

MayDay Update was released by the search engine to understand how to assess or match the long-tail queries in a better way from a website.

 

Hope you would find this read useful. Above all the ten years history of Google updates is mentioned that would give you an idea that how frequently and large updates Google has done in a decade. In addition to this, all these major updates make you realize how much changes came in the SEO industries and how difficult it would be to match all the changes. But these changes are made by Google in its algorithm just to provide the best results to their users. The focus of Google is just to make the search process smoother for users.

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