During Flipkart’s Big Billion Days and Amazon’s Great Indian Festival promotions, huge discounts and offers are often collected across a variety of categories, including apparel, cosmetics, electronics, home goods, and appliances.
According to a Redseer analysis last week, internet sales are expected to rise 24 percent in the first week of the season to reach $5.9 billion, compared to $4.6 billion a year ago. According to industry estimates, the Christmas season, which begins before Dussehra in India and lasts until Christmas, accounts for almost 20% of the annual turnover of companies there.
Both online marketplaces are focused on reducing purchasing costs through easy credit options, enabling live commerce capabilities on the platforms, and improving pre-sale order fulfillment capabilities.
During the holiday season, Amazon is raising the stakes to get a foothold with its payments division. Bonuses of up to Rs 7,500 have been made available for users of its payment gateway.
A line of credit with a later payment option of up to Rs 60,000 has also been announced. Flipkart offers a credit line of up to Rs 1 lakh to customers who use the Pay Later option.
Moneycontrol previously announced that despite regulatory hurdles, Buy Now, Pay Later players can expect a banner holiday season with up to an 8x increase in payouts compared to the same period last year.
In addition, Amazon has expanded its logistics capabilities with over 1,850 self-operated and partner locations ready for the holiday season, and over 60 fulfillment and sortation centers in 19 states. To provide consumers in the country’s hinterland with 1-day and 2-day delivery guarantees, the company has also undertaken a 5-fold growth in rail routes over the past three years.
This year, Flipkart announced that it has registered hundreds of last mile delivery centers across the country and that its largest fulfillment center in Haringhata, West Bengal will process one million packages per day.
The company, which is owned by Walmart, has now started offering open-box delivery for expensive items like electronics and cellphones. The consumer only needs to accept delivery of their item if it is in an intact condition, as as part of the Open Box Delivery process, the Flipkart delivery partner opens the product in front of the customer at the time of delivery.
Meesho, a Softbank-sponsored e-commerce company that has challenged both Amazon and Flipkart, has also announced its holiday sales program, which will begin on September 23. According to media reports, the company’s fundraising performance will depend on how well it performs during sales, as technology investors worldwide have reduced their interest in growth-stage companies at a time of global monetary tightening.