Politics and business are so similar in so many ways. Of course politics is much dirtier and usually played by less ethical individuals and yet the similarities are often uncanny. Perhaps a brief point-by-point comment on this topic will open a new perspective on this topic. Below are some similarities to help the flow of thought and allow for some conceptual thinking.
1.) In politics, you must survey the region using voter data; in business, you use demographic software to gather customer information.
2.) In politics, you have to get the voter to make the decision to vote for your candidate; in business, you have to get the consumer to choose your product or service over your competitor.
3.) In politics, you must use several methods to reach the voter; In business, any good marketing program uses multiple media, mediums, and methods to reach the consumer.
4.) In politics, you have to show how your candidate is better and different; In business, you have to show how your brand is the best.
5.) In politics, you have to get these people to the polls to vote; in business, you have to bring those customers to the door of your business to buy something.
6.) In politics, you must win or you are forgotten; In business you have to beat your competitors and the customer has to buy from you or you will go broke.
7.) In politics, the client decides with his vote; in business, your voter buys your product or service with their dollar.
I hope this philosophical discussion gives you a different perspective on business and if you’re in business and considering politics forget it. Business is a much better game than politics and as a politician might say; You can trust me on that in 2006.
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