Twitter deletes more than a million spam accounts every day, executives told reporters at a Thursday briefing, offering new insight into efforts to curb harmful automated bots as billionaire Elon Musk calls for more details to the social media company. Also Read – Netflix Partners with Sennheiser to Bring Spatial Audio to the Platform
The briefing comes after Musk threatened to suspend a $44 billion deal to buy Twitter unless the company proves spam and bot accounts made up less than 5% of users who see advertising on the service. of social media. Also Read – Crypto Price Today: Bitcoin and Ethereum Rally as Market Crosses $1 Trillion Mark
Musk previously tweeted that one of his biggest priorities after acquiring Twitter was to “defeat the spambots or die trying.” Also Read – Government panel to propose battery certification and quality control standards to tackle electric vehicle fires
In a conference call, the company reiterated that spam accounts account for well under 5% of users who receive advertising, a figure that has remained unchanged in its public filings since 2013.
Human reviewers manually review thousands of random Twitter accounts and use a combination of public and private data to calculate and report to shareholders the proportion of spam and bot accounts on the service, Twitter said.
The company said it doesn’t believe a calculation of these accounts can be done externally as it would require private information, but declined to comment on what kind of data it would provide to Musk.
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