Social media marketing is a great platform! This is one of the best ways to increase the participation and presence of a brand. But is the return to social media always guaranteed? Yes, social media can provide excellent growth with the fun and the right strategy. However, the average ROI of social media is not always constant. Search engines have proven strategies since its inception. Paid search and pay-per-click are as effective than the past they have been through. When everyone searches for a topic on Google, paid search ads will appear. This way you can attract more visitors to your website and add your products. PPC can be extremely effective, but only if you do it the right way. In this article, you’ll find strategies you need to focus on to achieve PPC success.
Why you should use the Paid search technique to your marketing strategy?
Customers know what they want and when they see it, they buy it right away. With paid search engine advertising, you are always there when you need it. Even if your SEO efforts have not yet produced the desired results, your ad will remain there. If you have a large audience, PPC can help you reach your sales goal. Even if your target market is niche-specific, a paid search strategy can be useful, even if it is one of the specific search criteria for geographic locations.
1. Set up your PPC goals
In the modern marketing campaign, you should have some goals, like paid searches. You need to think about the outcome of your campaign and find a way to measure progress towards goals. Ask yourself what number you want to reach with your PPC campaign. What keywords would you like to focus your campaign on? Need to refine an existing campaign or start a new campaign from scratch?
2. Personalize your ads
If you want to compete to attract the attention of your customers, personalization is a must! You need to make sure that your ads reach the right people. For example, consider the Custom Audience fields on Facebook and the Audience fields on Twitter. You can use these platforms to show your ads to a targeted list of people. Google Client Match works the same way!
3. Ad group (SKAG) with individual keywords
Google AdWords is extremely competitive and CPC is increasing. Therefore, low-quality keywords and bad clicks are simply inexcusable. To increase your clickthrough rate, you’ll need to target your campaign to a single keyword ad group. Combining your keywords with a unique ad group compares the keywords you specify with the search term you paid.
4. Align keywords under the funnel
If your ads direct users to your landing page, but you still can’t convert them, you may be using keywords in the funnel (TOFU) to reach potential customers who have not yet been received or are not ready. Users who aren’t ready to convert use public keywords in Google searches. Because they don’t know much about the product/service.
5. Tell Google what’s negative
Also, add negative keywords to your PPC campaign. Users should not see your Google ad when entering these keywords in their search. This is important if you don’t want to spend unnecessary budget on inactive ads. Let’s take management consulting again as an example. If you want to market your top-level services and get ROI from your ads, you’ll need to make sure that the campaign only offers high-quality offers.
6. Retargeting for long-tail keywords
Retargeting refers to various presentations of your bid. If you visit other websites that visit your website, you can advertise your services and products. Users use search engines and enter some phrases to reach your website. If you use long keywords to access your website, the goal is higher than people who use commonly used keywords. You should benefit from showing an ad that is relevant to the search term you’re using.
7. Optimize your landing pages for different target groups
You develop your PPC campaign to direct customers to your landing pages. What if we told you we’d scale more? You can customize any element of your landing page to replace it with a search query. Or, depending on the target group, different hero images are shown. For example, another Uber page appears based on the geographic location of users who use websites.