When designers fell fowl of Indian ‘culture’

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The fashion industry is no stranger to problematic words and thought processes. This is often highlighted when designers and industry insiders do not realize the issues with their approach. Here are the top 5 controversies where top brands got into trouble with their words.

New Delhi: The fashion industry is no stranger to problematic words and thought processes. This is often highlighted when designers and industry insiders do not realize the issues with their approach. Here are the top 5 controversies where top brands got into trouble with their words.

1. Fabindia Jashn-e-Ravizi

Popular clothing brand ‘Fabindia’ recently made headlines as it got embroiled in controversy due to one of their tweets.

Fabindia had tweeted, “As we welcome the festival of love and light, Jashn-e-Riyaz is a collection by Fabindia that beautifully pays tribute to Indian culture…”. The post featured men and women in festive, Indian ethnic clothing in a vibrant shade of red. This created a lot of chaos on the internet and netizens started tweeting #boycottFabIndia.

The clothing brand was accused of harming the Hindu festival of Diwali. Hence, the tweet and promo were later taken down.

2. Falguni Peacock

Falguni Mayur, one of the popular designers was called out for making body shaming remarks.

The designer was asked in a post-show interview what advice she would give to plus-size brides, she replied, “Longer blouses, more flashy lehengas and no fit because the fit won’t really work when you’re a little older.” No. Deep neck may be more for them.” Falguni was then called for his reply and told that it is considered fatphobic.

Later, she apologized saying how she herself dealt with the body issues and did not intend to hurt anyone.

3. Tanishq

Tanishq is one of the top jewelery brands in India and it entered into controversy over creating an advertisement exactly a year ago.

Tanishq featured an inter-religious marriage in his ad and showed how a caring mother-in-law respects her daughter-in-law’s faith and culture. The portrayal also drew criticism from a militant section of society who threatened violence against the brand, forcing Tanishq to withdraw its ad. Netizens took to Farishta and even compared her to ‘Love Jihad’.

4. Raw Mango Inspired by Kashmir

One of the Kashmir-inspired Raw Mango collections was not very well received, criticized for being “insensitive” and “exotifying”, the region has been under security lockdown since August 5, when Article 370 had given special status to the state. scrapped

Raw Mango recalled the collection with an apology.

5. Sabyasachi Mukherjee

Top designer Sabyasachi, labeled the “overdressed” and “cake with makeup” women as ‘injured’. He did this in one of his campaigns and got into a controversy.

The post read, “If you see a woman ‘overdressed’, adorned with makeup, armored with jewellery, most likely she is injured. Bleeding inside, quietly (sic) A range of bloggers, editors and commentators criticized the post as misogynistic, a case of mansplaining, and some labeled it downright toxic.

Later he also apologized for his words.

First published:October 21, 2021, 3:34 pm

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