Apple’s latest pricing move changes the value equation for buyers considering older iPhones, even as the company expands its premium lineup with new smartphones and gadgets.
Apple has revised the prices of several iPhones sold in India, a day after unveiling the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone Duo.
The latest change affects the iPhone 17, iPhone 17e, iPhone 16 and iPhone Air. Their entry prices have increased by ₹15,000 to ₹30,000, depending on the model. The iPhone 17 price hike in India is particularly notable, with the phone moving from its original starting price of ₹82,900 to ₹99,900, a ₹17,000 increase.
Apple’s India store now lists the iPhone 17 at ₹99,900, the iPhone 17e at ₹79,900, the iPhone 16 at ₹89,900 and the iPhone Air at ₹1,49,900.
The revisions are notable because buyers often look at existing models for lower prices when a new iPhone generation arrives. In this case, several models have instead become more expensive, changing the pricing equation for consumers comparing Apple’s current lineup.
Apple iPhone price hike in India: Check revised prices
The latest changes can be understood by comparing the earlier starting prices with the prices currently listed by Apple in India.
| iPhone model | Earlier price | Revised price | Increase |
| iPhone 17e 256GB | ₹64,900 | ₹79,900 | ₹15,000 |
| iPhone 16 128GB | ₹69,900 | ₹89,900 | ₹20,000 |
| iPhone 17 256GB | ₹82,900 | ₹99,900 | ₹17,000 |
| iPhone Air 256GB | ₹1,19,900 | ₹1,49,900 | ₹30,000 |
The iPhone 17 price hike in India takes the starting price of the 256GB model from ₹82,900 to ₹99,900. Apple had listed the device at ₹82,900 when it was introduced in India in 2025.
The iPhone 17e has also become more expensive, with its 256GB version now starting at ₹79,900 compared with its earlier starting price of ₹64,900. The iPhone 16 128GB model has moved from ₹69,900 to ₹89,900, representing a ₹20,000 difference.
The biggest increase among the models listed above is for the iPhone Air. Its 256GB version has risen from ₹1,19,900 to ₹1,49,900, marking a ₹30,000 increase.
iPhone Air sees biggest price increase
The iPhone Air stands out for the size of its price revision. Apple introduced the model as a thin and lightweight iPhone featuring the A19 Pro chip and a premium feature set.
The device comes with a 6.5-inch Super Retina XDR display with ProMotion, a 48MP Fusion camera and an 18MP Center Stage front camera. Apple also claims up to 27 hours of video playback for the model.
With the revised starting price of ₹1,49,900, the iPhone Air now occupies a substantially higher price point in Apple’s India lineup than when it was launched.
For buyers considering the model, the iPhone 17 price hike in India also becomes relevant when comparing the iPhone 17 with the more expensive Air and Pro models. Storage capacity and differences in features may now play a larger role in deciding between the available options.
iPhone 18 Pro, Pro Max and iPhone Duo prices in India
Apple’s latest launch has also expanded the premium end of its iPhone lineup.
The iPhone 18 Pro starts at ₹1,64,900 in India, while the iPhone 18 Pro Max starts at ₹1,79,900. The iPhone 18 Pro is available with storage options extending up to 2TB.
Apple has also entered the foldable smartphone segment with the iPhone Duo. The device starts at ₹2,99,900 in India for the 256GB version.
The iPhone Duo features a 7.6-inch inner display and a 5.4-inch outer display and is powered by Apple’s A20 Pro chip. Apple has said that pre-orders in India will begin on October 16, with availability starting October 23.
What Apple executives said about the new iPhones
Apple CEO John Ternus described the iPhone Duo as a major transformation for the iPhone lineup while discussing its foldable design and the integration of hardware and software.
For the iPhone 18 Pro series, Apple senior vice president of Worldwide Marketing Greg Joswiak pointed to improvements across areas including camera performance, processing, battery life and intelligence features.
Why are Apple iPhone prices rising?
Apple has not publicly given a model-by-model explanation for the latest price revisions in India. However, higher memory and storage component costs have emerged as a broader pressure on technology companies.
Earlier in 2026, Apple CEO Tim Cook said rising demand for memory from AI data centres was increasing competition for key components. He also indicated that Apple had been absorbing some of the higher costs but that the situation was becoming difficult to sustain.
The latest iPhone 18 Pro launch has also taken place against a backdrop of rising memory costs. Reports have linked higher US prices for the new Pro models to increased memory chip expenses.
However, these broader cost pressures should not be presented as Apple’s confirmed reason for every India price revision. The company has not specifically attributed the price changes for the iPhone 17, iPhone 17e, iPhone 16 or iPhone Air to a particular component cost.
For consumers tracking the iPhone 17 price hike in India, this distinction is important because the price revision is confirmed, while the exact reason for Apple’s India pricing decision has not been officially stated.
New Apple Watch and AirPods prices in India
Apple has also announced new wearable and audio products alongside its latest iPhone lineup.
The Apple Watch Series 12 starts at ₹56,900 in India, while the Apple Watch Ultra 4 starts at ₹1,09,900. The Apple Watch SE 3 is listed from ₹25,900.
On the audio side, the newly launched AirPods 5 start at ₹14,900, while AirPods 5 with a Wireless Charging Case are priced at ₹17,900.
Apple has also promoted features such as Active Noise Cancellation, improved audio and Live Translation with the new AirPods lineup.
These prices relate to newly launched Apple products and should not be treated as part of the iPhone price hike affecting existing models.
What the revised iPhone prices mean for buyers
The latest changes alter the price gap between Apple’s different iPhone models in India.
The iPhone 17 price hike in India takes the phone’s starting price close to the ₹1 lakh mark. The iPhone Air has moved much higher to ₹1,49,900, while the iPhone 17e is listed at ₹79,900 and the iPhone 16 at ₹89,900.
This means buyers can no longer assume that an existing iPhone will automatically become cheaper when Apple introduces its latest generation. Instead, consumers may need to compare the revised prices with the specifications, storage options and features offered by the newer models.
For those considering an iPhone purchase, the ₹17,000 increase on the iPhone 17 is particularly notable. The latest revision also makes the iPhone Air’s ₹30,000 increase the biggest price movement among the models covered here.
With the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo now expanding the premium range, Apple’s revised India pricing gives buyers more models to compare while changing the value proposition of its existing lineup.
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